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双重边际效应计算(双重边际效应理论)

2023-04-30 00:34分类:ARBR 阅读:

 

 

在街上买东西,你会被什么样的广告语或营销话术所吸引呢?本文作者从【买点营销】的角度,对营销的用户心理展开分析,希望对你有帮助。

祝您今天过得开心快乐!

那为什么卖点会时效呢?是营销策划们不够努力吗?

思维导图具体如下图所示。

Double marginalization is actually the result of upstream and downstream monopolization. The intrinsic reason that triggers the double marginalization effect is the decentralized decision-making mechanism. Decentralized decision making mechanism has many benefits and advantages in business management. However, in the supply chain synergy, under the decentralized decision-making mechanism, the risk of the supply chain is transferred under the value chain of cost plus profit of the producer, and the unilateral risk is gathered to the retailer.

The reason why there is supply chain coordination is that there are multiple independent enterprise members in the supply chain. When making decisions, these enterprise members have pursued the maximization of their own interests, resulting in "double marginal effects" and loss of interests. In order to reduce losses, managers should strive to achieve supply chain coordination. Supply chain coordination is to maximize profits and distribute profits reasonably under the decentralized decision-making of enterprises, so as to achieve the goal of win-win.

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